Our Mission
At Senior Care Matters, we are passionate about helping caregivers of seniors navigate the complex world of senior care. We are dedicated to providing caregivers with the resources, information, and support they need to make informed decisions for their loved ones. We understand that caring for a senior can be overwhelming, which is why we are here to help provide resources and consolidate the plethora of information. From learning how to begin looking for resources to understanding the legal and financial aspects of senior care, we are committed to making this journey easier for caregivers.
Who We Are
Meet Nicci Franklin
Nicci Franklin is a 25 year senior living industry
veteran. Her progressive experience has
included both operations and sales roles, and
she has served in variety of capacities in independent
living, assisted living, memory care, home health and skilled nursing.
Most recently, Nicci served as the Executive Vice
President of Sales & Marketing for a senior living
operator of 40 communities. After personally dealing with navigating care for a family member, Nicci realized how difficult the process can be, even for a seasoned industry professional She was inspired to create Senior Care Matters to assist others in navigating the vast world of senior resources.
